John and Judy Craig are co-founders of Eliminate Poverty Now.
John has focused his “second career” on promoting
economic development in the developing world. John retired from his
first career in 2003. He spent 26 years working in marketing and
general management for Kraft Foods and Warner-Lambert. While at Kraft,
John spent 8 years as President of Lender’s Bagels, helping that company
successfully realize its mission to “bagelize America.” At
Warner-Lambert, John served 8 years as President of Adams USA, a company
marketing such well-known brands as Trident and Dentyne gum, Certs
mints and Halls cough drops. In addition to his work with Eliminate
Poverty Now, John guest lectures on the topic of leadership in business
under the broad theme of “How nice guys and nice organizations can
finish first.”
Judy is John’s wife, mother to Ruth and Liz, and
mother-in-law to Brian. Judy worked for one large company, started and
sold one small company, and then left the paid workforce to raise Ruth
and Liz, and to work as a volunteer in Jewish and community
organizations. Her particular passion is helping poor women achieve
greater earnings potential.
Both Judy and John received their MBAs from Harvard University in 1976.
